We produced a premium, social-led campaign for Lancôme x Stylist, shifting the narrative to celebrate what women gain with time. We executed a 360 approach where behind-the-scenes content was as considered as the hero imagery, taking their audiences along on the shoot journey, whilst sharing invaluable insights. The Premium Content Vault: A 7-part IG Story takeover, on-set vox pops from talent and crew, cinematic talent portraits for digital articles, 3 engaging talent-led IG reels, and a suite of high-quality BTS snippets.
