Our hero social series for Primark’s In Denim We Can campaign is live on the feed now 👀 What makes this campaign special, though, is it’s Primark’s first ever fully integrated campaign in the UK. It needed to represent diversity, self-expression, and celebrate our complex, multifaceted personalities. We brought Primark & Social Chain's vision to life with the help of four wonderful talent who each expressed the transformative power of Primark denim, from finding body confidence post-motherhood to celebrating what makes them different.
